When Rage Becomes a Selling Point

🌿 Sanctuary Dispatch | Tuesday Reflections from the Wild Path

Last week, I turned on the radio and caught a few seconds of a local ad—some law firm, doesn’t matter which. But what I do remember? The words:

“Scumbags… Lowlifes… You deserve justice from those people.”

It hit me like a slap.

The casual dehumanization. The self-righteous fury disguised as empowerment.

The permission slip to hate.

And I couldn’t help but think—this is how it happens.

This is how violence gets woven into everyday language.

This is how vengeance gets branded as virtue.

I don’t know who the ad was targeting. But honestly, it doesn’t matter. What matters is that this kind of language is everywhere now.

It’s marketed.

It’s monetized.

It’s disguised as justice, loyalty, and protection.

But underneath it all? It’s training us to react from rage.

It’s teaching us to dehumanize.

It’s slipping into our subconscious as a subliminal script.

Because the more we hear something—even in the background—the more familiar it becomes. And the more familiar it becomes, the more easily we absorb it without question.

And here’s the deeper truth:

This is not just media. It’s not just marketing.

It’s a byproduct of a cultural movement that has handed people permission to be cruel in the name of patriotism, nationalism—even God.

We’ve watched as “Make America Great Again” became a rally cry for exclusion, aggression, and domination.

We’ve seen how rage is spun as righteousness.

How hate gets cloaked in moral superiority.

How people are encouraged—even applauded—for treating others with disdain, all under the guise of justice or protection or faith.

This is the poison.

This is the rot in the foundation.

This is how authoritarianism seeps into the everyday.

And we must stay awake.

Because words are spells.

They shape perception.

They program reaction.

They dictate what we believe is acceptable.

And when we let violent, dehumanizing language become normal, we unconsciously start reacting from that same place.

So I’m choosing a different way.

I believe in justice—but not the kind that needs a villain to sell it.

I believe in boundaries—but not in branding people as scum to draw a line.

I believe in power—but not the kind that feeds on othering.

If we’re going to walk the wild path—if we’re going to rebuild the world from love—then we have to be radically mindful of what we let in. What we consume. What we repeat.

This isn’t about being perfect.

It’s about being conscious.

It’s about refusing to echo the voice of oppression just because it’s gotten louder.

There is another way.

A softer rebellion.

A sacred stand.

A fierce and grounded commitment to stay human.

And it starts in moments like this—in a car, on a random Tuesday, when the radio reminds you why you're doing the work you’re doing.

Stay awake. Stay fierce. Stay human.

Michele

—Guardian of the Wild Path

Sanctuary for Wild Souls

Sanctuary Dispatch

Tuesday Reflections from the Wild Path | A soft rebellion for the soul

This is where spirit meets resistance. Each Tuesday, I share a dispatch from the edge of the old world—where systems are crumbling and something truer is rising. These pieces weave together politics, power, and personal truth from a deeply human, heart-centered lens. They are an offering of clarity in chaos. A reclamation of voice. A reminder that awakening is both inner and outer work.